Now THIS is what I’m talking about. Kimberly (buyer extraordinaire from our Delight.com days) just sent me a link to Williams British Handmade and my heart literally skipped a beat.
These are people who get it. THIS is what crafstmanship is all about, and what we’re missing in our mass-produced, bottom-dollar, quantity over quality society right now.
They open with this quote, and it says everything: “Historically exceptional crafstmanship was the norm, now it is the exception.”
Let’s just take a moment to appreciate their work…
I’m tagging this post in “business”, because there is a standard and an unapologetic pursuit of quality here which I think can be applied to any company. Let these guys inspire you to go beyond the norm in your own pursuits.
This was a great post, and it’s also interesting that although they are keeping to tradition in one sense, they are completely re-imagining their trade, in another. It really makes these pieces feel special and truly contemporary.
ps. I had no idea you wrote a blog!